BRIEF: Social Media Campaign for Cabo Coconut Rum

OBJECTIVE: To create a comprehensive social media campaign for Cabo that engages and connects with the target audience, and generates interest and buzz around the product. The campaign includes a social media strategy and content creation, as well as social media management to ensure a professional, consistent, and effective presence on Instagram.

TARGET AUDIENCE: Consumers aged 21-50 who are interested in who enjoy a beachy and susegad lifestyle and tropical-themed cocktails